Nikki Ogunnaike is the former Style Director of ELLE.com. For business, it's amazing. It's more relatable as well. I think, again, that's part of the reason why celebrities like to wear it. Ten years later, Walker’s House of Cb brand has established more than 40 retail stores in the United States, U.K. and Australia. Sometimes people get this the wrong way around—they think that if you just put anything on a celebrity, then it will be good or cool or it's gonna sell. Yeah, it was something that was designed for our resort collection, hence the brighter orange color. And even still now, I am still the girl that I design for—although our customers are the whole reason we do what we do. I was quite lucky in that regard. I don't care if you can only see the top of the dress! Then I was lucky that the manufacturers I was working with at the time didn't need me to be super professional or technical. I think it is kind of a two-way street. "The Kardashian Effect is very real, so whenever they wear anything it sells out immediately. Chatting with founder and CEO Conna Walker. I really respect their household. One of the biggest things is the color palette. House of CB opened as an online store in May 2010 from the bedroom of their then 17 year old founder. But then I go in and out of phases with other people. But we also design based on what we think our customers will like, and what our celebrity clients will want to wear, so yeah, it's really a give and take. Not Versace! A more dressed-up denim than people are used to. Yeah, of course, I did that for years. No, you still have to have a good product.". So long-term I would really to do home furnishings or interiors, beauty products, pretty much everything. They hug the butt for that perfect peachy fit and the waistband sits at the natural waist. Then she wore another one straight after and it was a full, good picture, so I had my moment then. The brand was founded by a then 17 year old, Conna Walker from her bedroom, with a £3,000 loan from her father. And then later they want to wear my things. But how did House of CB do it? CB’s Founder, Conna Walker, sat down with the always gorgeous Diana Madison for a quick chat on House of CB, how it started, fave celebs & new trends to watch out for. I think this is all a testament to the growth I've had as a person, and what kind of style I want now was different than what I wanted before. We don't post any classic advertising—we don't do TV ads, we don't do any paid advertising in that way. I remember one of the first times a celebrity wore my things was on a British TV show, and I was never really aware what people did. House Of CB, known for its form-fitting party dresses, is the brainchild of 25-year-old Conna Walker (pictured), who started selling clothes on eBay at the age of 17. She wore a dress for an interview, and you could only see the top of her dress, but the PR company confirmed that it was ours. Up Next. You will be redirected back to your article in, NBCUniversal, Charter Ink Distribution Deal, Free Trial For Peacock Premium, 'Loki' Creator Michael Waldron Tapped To Write Kevin Feige's 'Star Wars' Movie As Part Of New Deal With Disney, ‘Sell/Buy/Date’: Laverne Cox Exits Sarah Jones’ Sex Worker Doc Following “Outrage”, Jimmy Fallon Calls For Unity Amid Capitol “Terrorism”; Dan Rather Summarizes Trump Supporters’ “Coup”, Miami Heat & Boston Celtics Take A Knee During National Anthem In Light Of Capitol Hill Violence, Jacob Blake Ruling, Daria Cercek & Michael Ireland Named Co-Presidents Of Production At Paramount Pictures, Peter Bart Column: Washington Won’t Miss Donald Trump, Nor Will Hollywood Miss His Enabler Rupert Murdoch, Publisher Axes Sen. Hawley’s Book Deal; First Cabinet Member Resigns; Calls For Trump Removal: Full Coverage, CAA Lifts James Burtson To President, Hires PwC’s Carol Sawdye As CFO; Co-Chairmen Remain. It's just a style that is currently trending. But in terms of the brand as a whole, I really want it to be a lifestyle brand. Most of clothes are cooler, more modern, and I think most of the clothes are more design based than they were before. A lot of it was just because there were things I wanted that I felt I could not find anywhere else. as fans of the curve-hugging, heard-turning designs. It's one of the pieces she picked that has those signature elements—revealing cutouts on the side, the high neck, a sexy balance. Get premium, high resolution news photos at Getty Images One of her stylists paired it with this beautiful red vintage Versace piece. That was a really big one for me. The self-made House of CB and Mistress Rocks CEO … Courtesy of WME. Share. All Rights reserved. I know a lot of people say that they don't work, but I think they really have created this whole pop culture about them, and that is actually really incredible. I'll have a muse for a few months and then I will move on to someone else. Well, we are going to be opening more stores. DEBUT PRINT: House of CB’s Founder Conna Walker “One of the first UK celebrities to wear my clothes was one of the TOWIE girls” House of CB’s CEO Conna Walker has barely taken a break since she began her business on eBay at just 17 years old. We're quite consistent in how feminine we are, but now we are getting a bit more modern. Of course that will include jeans, but it will also be denim jackets, dresses, bombers. Like I said before, when I first started out I was designing for me. I think a lot of their stylists often stick to neutrals. The self-made House of CB and Mistress Rocks CEO got her start in the fashion industry at 17 years-old. I'd always been looking for things that I couldn't find and I am not bad at drawing, so that was kind of a natural thing for me, I guess. And then I think she also wore it in a promo picture for something two weeks later, and I was like: Okay, this is crazy. House of CB founder shares her story. But we think the main reason people keep coming to us is because we are always on point with what we bring out. They have a tailored cut with a high waist and straight legs. House of CB now counts Beyoncé, Gigi Hadid, Jennifer Lopez, and the entire Kardashian Klan (does it get any bigger than that?) London Founder of House of CB, Conna Walker, began her figure-hugging womenswear brand when she was just 17. It's about finding that balance in the middle, and that's kind of why he thinks people love it so much. You can usually tell one of our pieces from a mile away, but we do keep evolving. EXCLUSIVE: British fashion entrepreneur Conna Walker has signed with WME. So it's all quite organic, and I do think that is truly because of social media. That’s what I love about House of CB, that it’s for girls by girls. "Sometimes people get this the wrong way around—they think that if you just put anything on a celebrity, then it will be good or cool or it's gonna sell. Elegant, flattering, and affordable are now three words that go hand in hand in the fashion industry thanks to the popular London-based brand's House of CB. 2. They just understood through my explanations of how I wanted stuff. With all that to consider, it's hard for tiny brands—no matter how great their clothes are—to score the coveted celebrity red carpet placement that could translate to a serious business boost. House of CB was started by Walker from her bedroom at the age of 17 and has quickly become a powerhouse e-commerce brand. But when the business got better I hired designers and they brought things to the table, like how you structure a design and all the technicalities, so I didn't have to learn that myself. It was a very natural process. But my all-time is JLo. She's amazing. Same with Beyoncé, same with JLo.". But yeah, Khloé just loves a lot of our pieces as they are, she's a really great supporter of the brand. The whole social media celebrity thing has really made people aware of the brand. We have a few brights and maybe a sherbet orange in there, but yes, mostly a neutral color palette. Without it, it wouldn't have been possible. House of CB is an all-around fashion brand! Launch dates for broadcast, cable and streaming programs, Up-to-date lists for broadcast, cable and streaming series, Pandemic-proof vs. pandemic-contingent broadcast lineups, Signup for Breaking News Alerts & Newsletters, Get our latest storiesin the feed of your favorite networks. 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